Search engine keywords are the keywords you will use to attract the attention of the search engines to your website. This method of getting traffic, called search engine optimization (SEO) is a great way to propel your website to the top of search results.
If you’ve ever done a search for anything online, no matter which search engine you prefer to use, you know that you can often get thousands of pages of results.
More than likely you are like the majority of people online and rarely look at the results much past the first page or two.
If you want your website to get noticed it is definitely in your best interest to get your website at the top of the search results. If you can get your site to the top 3 or 4 spots on the first page of results you can get many visitors to your site for free.
This free traffic is called organic traffic. This is a great method of traffic generation. The trick to using
search engine keywords is to target just the right keywords.
As you can imagine, some keywords have much more competition than others. If you try to use a keyword that is getting a lot of searches in a very popular niche, you will be lucky if your site ends up on page 1,300,000 of the results.
To see what I mean, type in a broad, generic phrase like "weight loss" and see how many pages of results there are. Then take a look at the top 3 or 4 sites that show up. More than likely they will be sites that are run by large companies.
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That is because these companies can afford to hire whole staffs to work on their seo efforts. They can also afford to pay money for pay per click campaigns, no matter how expensive the bid prices are for that keyword.
For most of us, that isn’t an option. So, you want to target longer keywords that still get a lot of searches but will have far less competition.
For this example, lets say that you target the keyword "best weight loss programs for women". I know, it’s a mouthful, but a long tailed keyword like this will most likely still get a lot of searches every month but the competition will be much less.
Another great benefit to long tailed keywords is that they are more targeted keywords. For example, the keyword weight loss is very broad and generic. It could be targeted to pretty much anyone. But the long tailed keyword "best weight loss programs for women" is much more focused so the women who are looking for such a program are likely to buy one when they find it.
The long tailed keywords are more specific and that means they are usually "buying" keywords. This is great since you will have more sales if you target buying keywords.
As I’m sure you can see, picking out the best
search engine keywords is an important first step to online success. It doesn’t matter if you do it manually or use a software program, get a great list of keywords and the money will follow.
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