Keyword Placement – Key To Success

There are many effective ways you can generate a lot of traffic for your website online and using the proper keyword placement is key to making them all work to the best potential. It’s not just about the keywords you use but also where they are placed in your article that will matter the most.

For anyone who may not know, a keyword is the word or phrase you, or someone else, would type into the computers browser to find a certain product or service online. For example, if you want to buy a book on gardening you would type something like: "gardening book" into whatever search engine you want to use whether it be Google, Yahoo, Bing, etc. That is what a keyword is (and it can be more than one word too).

Now to utilize the keywords in your article you have to be careful how many times you use the word as well as exactly where you put it in your article. That’s where keyword placement comes into play. You don’t want to have the mindset that if one keyword is good fifty must be better. No, the search engines are very smart these days and they will see through that ploy and you will be penalized by not having your article rank very well.

When it comes to where to place your keywords a good rule of thumb is to place your keyword in the title,the first and last paragraphs and at least once in the article body. If you have a particularly long article you can get away with adding it a few more times without having to worry about the search engines banning you for keyword stuffing.

Now that you have a better idea of what a keyword is and how many times you should put it in your article, you need to know where you can go to find a good list of keywords. The first place you should start is with the Google keyword tool. This tool is completely free to use and will provide you with accurate and up to date keyword information. Keep in mind that what you are looking for is a list of keywords that have a lot of monthly searches with a fairly small amount of competition. Now what constitutes a ‘lot’ of searches and a ‘small’ amount of competition will vary from niche to niche so you’ll have to define those terms yourself.

Once you’re a little more versed in internet marketing and you have some money to invest, you may want to buy a keyword tool that can give you even more flexibility and more information than just the amount of searches and competition. Many of the paid keyword tools will let you know not only the amount of competition but how strong those competitors are as well as how likely some of the keyword phrases are to lead to a sale. That type of information can be extremely valuable in helping you determine what keywords to target and which ones to skip.

Step one to your successful online business is to find a great list of keywords. Step two is to determine the proper density and keyword placement so that your articles rank high in the search engines.