The world wide web has given us the great opportunity and freedom to do business all around the world from wherever we may happen to be with just a connection to the internet. This same advantage is also available to billions of others, selling all sorts of products and services, many of which will be similar to yours.
Competition is, therefore, fierce and because of the sheer scale of the web, unless your web site stands out and makes its presence known, your business will be doomed to mediocrity at best, if not failure, however excellent your product or service may be.
For your business to succeed, it will need to differenciate itself in some way from others.
You need to take serious and drastic measures to promote your website. Mercifully, advertising online can be done in many ways, the best of which are listed below:
E-Zines: The Magazines of the Online World
The themes are on specific subjects which are read by those interested in that particular subject. These readers are, therefore, potential customer for that product/service. Advertising your website in E-zines that are related to your business/product will almost guarantee to drive traffic to your website and help increase sales for your services/products. When advertising in E-zines, ensure that you do not advertise alongside competitors.
Enquire beforehand whether there is a policy concerning posting competing advertisements. It would be a good preparatory measure to subscribe to the E-zine first prior to making a decision whether or not to advertise there. An E-zine that runs fewer advertisements is a better choice than one that runs many. To find publications that are relevant to your business, look at the Online Directory of Ezines.
Pay-Per-Click Programs
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This is an excellent method to advertise your business without the risk of having advertised in the wrong place. With this method, you advertise your website, and only pay for those clicks on the links to it.
Pay-Per-Lead
Here, you pay only for those who download a trial, fill out a form, or enter a sweepstake, or whatever you choose.
Pay-Per-Click Banner Ads
With this method, you place a banner on an advertising site and you will only be charged for every click that your banner receives.
Opt-In Email
This is an ultra excellent way to advertise your business/website. With this method, you submit your sales copy to your chosen company that will, in turn, email it out to those on its mailing list. You should exercise caution in your choice of which companies to use as some of the companies advertising their mailing lists as opt-in email service are sometimes really SPAM. An effective sales letter is essential when using opt-in mailing lists as, in their absence, your money, time and effort will be totally wasted.
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