Receiving incoming links to your website is among the most vital elements of top-notch SEO (search engine optimization). Now, if you have a lot of time, you may wish to hand-select every place you will try to get backlinks and do all of the work manually. Perhaps you have the resources needed to do all of the required research and set up incoming links. Before you go that route, however, you should be aware that there are plenty of link building tools that will make things a lot easier for you.
A good start are tools that analyze links. These tools can show you the number of links going to a domain or specific pages, along with what anchor text is used, and to what degree. Link analyzing tools are fairly basic, but provide a basic overview. However, you will need other tools to get a deeper analysis.
There is a Firefox plug-in called SearchStatus which provides several features at one time. It offers such information as a site’s page rank (as determined by Google), WhoIs data, a cached version of the page being analyzed by SearchStatus, Any previous versions still available at Archive.org, and links through Yahoo SiteExplorer. The plug-in also features a way to highlight all no-follow links, which can help you to maximize your link building efforts.
LinkDiagnosis is another handy tool for link building. This is also a Firefox plug-in, but a web-based version is also available. This tool is basically the same as Yahoo SiteExplorer, with a few exceptions: it tries to not show links of lower quality, and it displays a list of the most popular and visited pages for the domains you’re looking into. Another nice feature of LinkDiagnosis is the ability to download the results in a CSV file. Remember that when you use this link building tool that larger sites take more time to analyze; smaller sites might take just a few seconds, while larger ones can take a half-hour or more.
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Even more detailed information can be found with other link building tools. These tools can show what link building methods are being implemented, the history of a site as well as the site’s structure. This can help you get a better idea of what your competition is up to. MajesticSEO and Linkscape fro SEOmoz are the two prime examples.
If you are looking for a link building tool that automatically crawls websites and checks for broken links, then Xenu’s Link Sleuth is a good option. It will give you an updated list of URLs that you can sort based on your needs. You can use it on your site as a convenient way to make sure all of your links are working, or use it to check sites where you would like your links to be shown to make sure they are up to date.
As you can see, there are plenty of link building tools out there to help you improve the SEO of your site. Try some of these, or other ones you find and you should start seeing better results.
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