Search Marketing Keywords – Get Ahead Of The Game

One of the many advantages to starting a business online is the vast array of options you have to bring all the customers you need to your website, one of the best is search marketing keywords. Using this method will help your site show up in the top 10 or 20 (the first or second page) of search results for your chosen keyword phrases. The best part? It’s all free.

Many new online marketers will make a very fatal error, they think that as long as they are getting a lot of traffic to their site than they will make money. The thing they overlook is the quality of the traffic. For example, if you are selling books about birds you don’t want people who couldn’t care less about birds visiting your website. If they don’t have an interest in birds they aren’t going to buy your product, period. It doesn’t matter how great your product is, or how great your website is or all the pretty pictures you have on your site…if they don’t care about birds they aren’t going to buy your product.

So, not all traffic is good traffic. By using the proper search marketing keywords strategy you can target your traffic so only those people who are actively looking for information on birds will click on your link and see your site. If you have a keyword like: "bird watching books for sale" and you use that in your website articles, as well as some article marketing efforts, you can be sure that the visitors you get to your site are highly interested not only in birds but also in buying a book about birds. The odds of you making a sale have just gone up significantly!

By targeting the right keywords you can target the right customers. Simply by doing some keyword research and finding very specific keywords that have a lot of high monthly searches with low competition and then incorporating those keywords into your blog posts and articles, you will be focusing your marketing efforts on those people who are truly interested in buying your product or services as opposed to those that have absolutely no interest at all.

If you want to get a little more in depth you can also include keywords in the tags of your website to help the search engines find you and give you a higher ranking. This isn’t hard to do especially if you’re using a blog format for your website. Just ask around any internet marketing forum and you can find someone who can walk you through the process (it’s not hard but I don’t really have enough room in this article to explain the concept).

Instead of trying to reinvent the wheel, learn all you can about the way the search engines work and find the best way to work within that system so you can get a ton of highly targeted traffic. The first thing you’ll need to do is to identify search marketing keywords that have a high number of monthly searches and then integrate those words into your online posts, articles, and website structure.